An e-commerce business model is a strategic plan outlining and defining how an individual or company will conduct electronic trade or Internet commerce (e-commerce). The model provides an organized and structured guide to ensure the business makes a profit, generating enough revenue to be self-sustaining. Generally, the e-commerce business plan covers how to decrease operating costs and increase profits, as well as clearly define the roles of each person involved in the business. Specific details of each e-commerce business structure is dependent upon the type of business covered by the plan.
Also referred to as an Internet business model, the e-commerce business model typically modifies a business plan that is already successful in "brick-and-mortar" businesses and adapts it to suit the specific business category. The model takes into consideration the