What Is Involved in E-Business Management?

Electronic business management, or e-business management, involves combining company operations with the Internet to help an organization successfully achieve its business goals. An e-business manger aims to either evolve or enhance the company’s pitching of ideas or goods to clients. Running an e-business is an increasingly valuable role in the modern business world as the number of customers who have access to the Internet rises. Also, the web allows companies to target customers around the globe. E-business management typically requires individuals to complete at least two years of formal college-level training to be successful in this field.

In e-business management, managers help a company market its products and/or services to clients using the Internet while also transferring information among company databases and managing this data. E-business managers additionally create interfaces and put together online company security systems to detect intrusion. These managers must know how to build websites using certain programming languages.

Running an e-business involves landing job opportunities in specific roles such as those of network administrator, web administrator or web project manager. The e-commerce field requires a leader who can manage an e-business budget and put together marketing teams. This leaders also must serve as a liaison with other companies.

Managing an e-business requires individuals who have not only an aptitude for web design but also strong verbal and written communication skills. Good problem-solving skills and research skills also are critical for running an e-business. E-commerce jobs additionally involve solid leadership skills, good selling or marketing skills and sometimes the ability to speak more than one language to reach clients in other parts of the world. E-business managers must master the use of digital technologies and be able to track Internet trends to assess how successful they are in reaching their target audiences.

The field of e-business management often requires individuals to earn at least a four-year bachelor’s degree in the field. A master's degree, however, can make a job seeker even more attractive to employers in this industry. Courses in a college e-business management degree program typically cover topics such as mobile business plans of action, human resource management, organizational theory and how to deal with a business in the age of information. Some e-business management jobs actually require candidates to earn a Master of Business Administration (MBA) degree. Staying current on developing e-business concepts through continuing education courses available through professional organizations and colleges is necessary for managing e-businesses as well.