What Is Ecommerce Integration?

With the advent of the Internet and the improvements in mobile technology, many more organizations are taking advantage of the worldwide consumer market by using ecommerce integration. Using a combination of local and online processes, businesses use a concept called ecommerce integration to maximize their revenue opportunities and improve efficiency. Ecommerce integration is the processing of orders and financial transactions by using a website in conjunction with a traditional model of doing business. This allows consumers to quickly make purchases and manage transactions without requiring human contact or support.

In many companies, having a method of showing customers the products and services available for purchase requires the use of an ecommerce system. While the majority of business practices and administration are handled by live staff, the review and purchase process is automated by a computer-based system. This allows companies to become more customer-focused and spend time working with clients, promoting new offerings and making new developments while functions like inventory, distribution and billing are handled by the ecommerce system.

For small businesses, being able to sell products quickly and efficiently by using ecommerce integration is an absolute necessity to staying on top of responsibilities. Many entrepreneurs use ecommerce as a way of getting their products in front of potential customers and providing information and support for their company. Small business ecommerce sites are often called shopping carts or payment gateways, as they are basically a virtual basket that customers can place products in for purchase.